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Tourism Sustainability Certifications Alliance Launched by World’s Leading Travel & Tourism Certification Organisations

Tourism Sustainability Certifications Alliance Launched by World’s Leading Travel & Tourism Certification Organisations

The world’s leading travel & tourism Certification Organisations have announced the launch of the Tourism Sustainability Certifications Alliance (TSCA), a registered association dedicated to fostering a global tourism industry that thrives on sustainability.

With sustainability being embraced by all major industries, travel and tourism businesses are calling for simpler solutions to assist with sustainable management, attaining independent certification, and achieving continuous improvement.

At the same time, the popularity of sustainability is causing a proliferation of greenwashing and targeting travellers with unsubstantiated green claims.

TSCA Chairperson, Elissa Keenan said, “Our industry and travellers are demanding a transparent system of certification that can be trusted to promote the best in sustainable tourism and eliminate greenwashing.

The TSCA has been incorporated by its founding members as a collaborative certification platform for the tourism industry and to ensure that travellers make informed choices based on reliable sustainability standards.”

Under this new alliance, the TSCA has established a minimum sustainable tourism standard, which serves as the baseline that all members will align with. This standard, alongside independent auditing procedures ensures consistency and credibility in sustainability management.

The minimum standard will continue to serve all currently certified businesses and destinations while providing a unified system to meet the growing demand for independent certification of sustainable tourism management and performance.

The next steps for the TSCA will be to assist tourism businesses in satisfying the requirements of emerging consumer protection legislation, such as the upcoming EU Green Claims Directive introduced to eradicate greenwashing.

To provide greater access to certification for more tourism businesses, the TSCA will continue to streamline systems and refine and align reporting standards, criteria, benchmarks, and other requirements related to certification.

By growing the number of certified businesses, travel consumers will benefit from being able to purchase travel options with green credentials independently audited and supported by documented evidence.

TSCA Chairperson, Elissa Keenan added, “Collectively, TSCA members are responsible for certifying more than 19,000 travel and tourism enterprises, organisations, and destinations.

For over 30 years, the world’s most recognised travel brands and destinations have relied on us to provide independent and creditable certification of their sustainable practices.

The trust and recognition we have built over decades, with businesses and travellers alike, is the ongoing legacy the TSCA will build on to ensure that travel & tourism remains a positive force for communities, enterprises, and the environment.”

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For Media Enquiries (international):
info@tourismsustainability.org

tourismsustainability.org

For Media Enquiries (Australia):

Ecotourism Australia Media Contact: communications@ecotourism.org.au, ph: 07 3256 6777

 

 

About TSC Alliance

 

The Tourism Sustainability Certifications Alliance is an association of leading sustainable travel and tourism certification organisations from around the world. Its founding members include Biosphere: Instituto de Turismo Responsable; Ecotourism Australia; Foundation for Environmental Education (Blue Flag and Green Key); Good Travel Seal; Green Globe Certification, Green Key Global; TourCert; Travelife for Accommodation; and Travelife for Tour Operators.

For over 30 years, this group of leading internationally recognised certification organisations has been responsible for developing the industry’s best practice standards in sustainable tourism. Together, these organisations certify more than 19,000 of the world’s leading travel and tourism companies, organisations and destinations. The TSCA was formed to address best practices and improve cooperation between organisations on a global scale. Ecotourism Australia holds the inaugural chair of the TSCA.

Image: (from left) Billy Bishop – Travelife for Accommodation; Daniel Schaffer – FEE; Patricio Azcárate Díaz de Losada – Biosphere: Instituto de Turismo Responsable; Elissa Keenan – Ecotourism Australia; Naut Kusters – Travelife for Tour Operators; Birte Pelayo – Green Globe Certification; Gary Graham – Green Key Global; Albert Salman – Good Travel Seal; Marco Giraldo – Tourcert.

Ecotourism Australia 2024 Highlights

Ecotourism Australia 2024 Highlights

Ecotourism Australia Wishes You a Joyful Holiday Season and a Bright New Year!

 

As 2024 comes to a close, we want to extend our heartfelt thanks to everyone who has supported Ecotourism Australia this year.

 

Your commitment has helped make 2024 our most impactful year yet, with some incredible achievements that continue to advance sustainable tourism across Australia. 

 

As we near the end of 2024, here are some highlights that have made this year truly remarkable.

 

ECO Certification Program

We certified 24 new tourism businesses and celebrated 12 operators reaching Green Travel Leader status, awarded for 10 years of certification. Two operators – Paronella Park in Queensland and Scenic World Blue Mountains in NSW – were honoured with Hall of Fame status for 20 years of consistently upholding best-practice sustainability standards.

 

Sustainable Tourism Certification Program

Our Sustainable Tourism Program saw tremendous growth this year, welcoming 140 newly Certified operators, driven largely by our landmark partnership with Accor Pacific. Accor has set an ambitious goal to certify all their Australian properties with Ecotourism Australia by the end of 2025. 

 

Destination Program

In 2024, we certified four new destinations, Bellingen Shire, Townsville, Gladstone Region and Capricorn Coast – who have now joined a global network of more than 400 sustainable destinations through our Green Destinations partnership. We were also thrilled to have to opportunity to showcase Australian certified destinations to an international audience at the Green Destinations Global Conference 2024 in Chilean Patagonia.

 

Strive 4 Sustainability Scorecard

Our pre-certification program, the Strive 4 Sustainability Scorecard, continues to grow with 179 new registrations in 2024. Thank you to our founding partner Tourism Australia, and industry partners Destination NSW, Visit Canberra, Tourism MidWest Victoria and the Queensland Government’s Department of Tourism and Sport (DTS) for providing valuable opportunities for businesses to begin their sustainability journey.

 

2024 Global Sustainability Tourism Summit

This year, we proudly hosted our first Global Sustainable Tourism Summit, themed People, Planet, Place, Purpose, from 4–6 June in Meeanjin/Brisbane. The event brought together over 280 delegates and 62 speakers from across all states and territories and five countries to engage in innovative and meaningful conversations about the challenges and opportunities for ecotourism and sustainable tourism.

 

Global Partners

Our strategic partnerships with leading international organisations and key industry bodies continue to reinforce Ecotourism Australia’s position as a global leader in sustainable tourism.

 

This year saw our ECO and Sustainable Tourism Certification programs recognised by Travalyst, meaning certified hotels can now have their certification highlighted across global platforms including Booking.com, Google, Expedia, Trip.com, Tripadvisor, Amadeus, Sabre, Skyscanner, Travelport, Visa and Mastercard.

 

We are proud to continue to work collaboratively with other leading global certifying bodies to ensure international best-practice standards are maintained and recognised. By working with these bodies, we promote quality management, continuous improvement and alignment with emerging consumer protection legislation, including the European Union’s Green Claims Directive.

 

National partnerships 

Our national partnerships with Big Red Group, Australian Tourism Data Warehouse, WWF-Australia, the Australian Tourism Export Council, Caravan Industry Association of Australia and Accommodation Australia have amplified the importance of sustainable tourism and credible certification to the broader tourism industry.

Find out more about our partners here.

 

New Board of Directors

In October 2024, Ecotourism Australia held its Annual General Meeting, where we announced our new Board of Directors for 2024/25. Members elected four new Directors and re-elected one returning Director, forming the eight-person Ecotourism Australia Board. We would like to welcome our new Directors and thank our outgoing Directors.

Find out more here.

 

Making Ecotourism Australia More Accessible

Ecotourism Australia has been working to make our digital collateral, including our corporate website and the Green Travel Guide more accessible.

 

Through the QLD Government’s Boosting Accessible Tourism Experiences Grant program, we have improved our sustainability initiatives and made our visual information more inclusive and accessible for those with visual impairments or learning difficulties. This extensive process included conducting a website accessibility audit and re-developing our corporate and visitor-facing website, the Green Travel Guide.

Celebrating World Sustainable Transport Day with Ecotourism Australia’s Certified Operators

Celebrating World Sustainable Transport Day with Ecotourism Australia’s Certified Operators

Today, we celebrate World Sustainable Transport Day, an opportunity to reflect on how we can all make transport safer, more efficient, more inclusive and greener.

 

Established by the UN General Assembly in May 2023, this day reminds us of the important role sustainable transport plays in supporting economic resilience, improving the social welfare of people and preserving our natural world. 

 

What is Sustainable Transport? 

 

Sustainable transport is more than just moving people from place to place. Sustainable transport connects people, communities and businesses, while protecting natural environments, promoting social inclusion and strengthening economic resilience. 

 

 According to Expedia Group’s Sustainable Travel Study, three in five consumers opt for more environmentally friendly transportation while travelling. When it comes to sustainable travel, consumers are most interested in options with low environmental impact and expect that travel operators, including transportation providers, demonstrate their commitment to sustainability. 

 

In honour of World Sustainable Transport Day, here are five of our certified transport operators who are leading the way in green, inclusive, and community-centric travel: 

 

  1. SeaLink North Queensland – ECO Certified, ECO Certified on the nature level, Respecting Our Culture Certified, Green Travel Leader 

Image: SeaLink Magnetic Island ferry

SeaLink North Queensland is an award-winning transport service, providing the quickest link between Townsville and Magnetic Island.  

 

Some of their sustainability initiatives include implementing energy-efficient lighting across terminals and vessels, which is turned off when not in use, and introducing digital e-tickets and a commuter app to reduce the use of paper tickets.  

 

To provide more sustainable marine transport solutions, Sealink is working with governments and clients around Australia to design and build low and green-emission vessels, including hydrogen and electric-powered options.  

 

Find SeaLink North Queensland on the Green Travel Guide here. 

 

 

2. Tropic Wings Cairns Tours & Charters – ECO Certified on the nature level, Green Travel Leader, Hall of Fame

Image: Tropic Wings’ electric tour bus

Tropic Wings Cairns Tours & Charters is the longest-established coach operator in Tropical North Queensland, providing quality eco-friendly tours in Kuranda and Cape Tribulation.

 

Tropic Wings proudly operates Australia’s first 100% electric bus and the first fleet of electric coaches used for day tours. Through their Towards Sustainable Transport in Tourism project, they have installed 11 advanced charging stations and developed off-grid operational capabilities in the event of outages, setting new benchmarks for sustainable transport in tourism.

 

Find Tropic Wings Cairns Tours & Charters on the Green Travel Guide here.

 

 

3. Down Under Tours – Advanced ECO Certified, Hall of Fame, Green Travel Leader 

Image: Down Under Tours’ fleet of coaches

Family-owned and operating in Cairns and Tropical North Queensland, Down Under Tours is dedicated to delivering memorable tour experiences that cater to everyone. 

 

Their tours are designed to include individuals who are visually impaired, deaf or hard of hearing, as well as those with limited mobility, cognitive disabilities or who are neurodiverse.  

Their accessible fleet includes dedicated wheelchair-accessible coaches with features like side-loading hydraulic lifts, ensuring an inclusive and comfortable experience for all. 

 

Find Down Under Tours on the Green Travel Guide here. 

 

 

4. HeliSpirit – ECO Certified, Hall of Fame, Green Travel Leader 

Image: Scenic helicopter flight over Lake Argyle and the surrounding ranges in Western Australia

HeliSpirit offers a variety of unforgettable helicopter adventures across the Kimberley region of Western Australia.  

 

They have partnered with Eve Air Mobility to introduce up to 50 zero-emission electric vertical take-off and landing (eVTOL) aircraft, with flights starting as early as 2026. This innovative fleet will provide quick, efficient and emission-free air travel, with the added benefit of reducing noise by up to 90% compared to equivalent helicopter types. 

 

HeliSpirit is committed to significantly reducing its carbon footprint by operating zero-emission electric aircraft, offering unrivalled sustainable tourism experiences across Western Australia. 

 

Find HeliSpirit on the Green Travel Guide here. 

 

 

5. Beyond Byron E bikes – ECO Certified, Green Travel Leader 

Image: e-bike tour in the Unicorn Falls, National Park and Rail Trail In New South Wales

Beyond Byron E Bikes offers guided e-bike tours of the Hinterland and National Parks surrounding Byron Bay in NSW. 

 

Their mission is to reduce carbon emissions from transport by promoting the use of e-bikes as an alternative form of transport while encouraging guests to foster a deeper connection to nature.  

 

Committed to leaving no trace behind, they have partnered with ReForestNow.org to plant local rainforest trees for every tour, offsetting their carbon footprint and contributing to rainforest restoration.  

 

Find Beyond Byron E Bikes on the Green Travel Guide here. 

 

 

To find out more about World Sustainable Transport Day, check out their website here: https://www.worldsustainabletransportday.org/ 

Meet 10 NSW businesses that have completed the Strive 4 Sustainability Scorecard through Destination NSW

Meet 10 NSW businesses that have completed the Strive 4 Sustainability Scorecard through Destination NSW

Ecotourism Australia is proud to partner with Destination NSW to provide eligible NSW visitor economy businesses fully funded access to the pre-certification benchmark program, Strive 4 Sustainability Scorecard.

 

The program helps businesses assess their current sustainability performance, identify opportunities for improvement, and ideally progress to ECO or Sustainable Tourism Certification to formally recognise their sustainability commitment.

 

The Strive 4 Sustainability Scorecard is part of the NSW First Program, delivered by Destination NSW to assist businesses such as breweries, wineries, restaurants, attractions, tours and accommodation providers across the state, to develop, promote and sell great visitor experiences.

 

There are 68 businesses who have successfully completed the Strive 4 Sustainability Scorecard. Several of these have advanced their sustainability journey by obtaining, or actively working towards, certification through Ecotourism Australia’s ECO and Sustainable Tourism Certification programs.

 

Here are some NSW-based businesses who have completed the Strive 4 Sustainability Scorecard with the support from Destination NSW:

 

  1. Balloon Aloft – Hunter Valley, Camden Valley and Byron Bay, NSW

Balloon Aloft is a family-owned and operated business committed to providing sustainable and accessible ballooning experiences for all adventurers. Demonstrating their strong commitment to sustainability, Balloon Aloft became the first operator in Australia to progress from completing the Strive 4 Sustainability Scorecard to achieving Ecotourism Australia’s globally recognised Sustainable Tourism Certification.

Read more about Balloon Aloft here.

Image: Balloon Aloft, Hunter Valley. Credit: Destination NSW

 

2. Cape Byron Kayaks – Byron Bay, NSW

Perfect for adventurers and nature lovers alike, Cape Byron Kayaks offers unforgettable kayaking experiences in one of Australia’s most picturesque locations. For nearly 30 years, Cape Byron Kayaks has operated under the philosophy of ‘take only memories, leave not even footprints’ and has gone on to achieve ECO Certification after completing the Scorecard program.

Find Cape Byron Kayaks on the Green Travel Guide here.

Image: Cape Byron Kayaks, Byron Bay. Credit: Destination NSW

 

3. Bandicoot Pottery – Cobargo, NSW

Offering a variety of workshops for enthusiasts of all ages, Bandicoot Pottery encourages guests to express their imagination, experiences and thoughts through pottery. As the first business funded by Destination NSW to complete the Strive 4 Sustainability Scorecard, Bandicoot Pottery remains committed to ongoing sustainability improvements, including the local sourcing of ‘wild’ clay and the reclamation and reuse of old clay and packaging materials.

Read more about Bandicoot Pottery here.

Image: Bandicoot Pottery, Cobargo.

 

4. Brokenwood Wines – Pokolbin, NSW

As a leading 5-star winery of the Hunter Valley, Brokenwood Wines is dedicated to creating excellent wines and offering memorable visitor experiences. Brokenwood Wines saw the Strive 4 Sustainability Scorecard as an opportunity to showcase its sustainability achievements and highlight areas for growth for the benefit of its visitors and the broader community.

Read more about Brokenwood Wines here.

Image: Brokenwood Wines, Pokolbin. Credit: Time Out

 

5. Arts Factory Lodge – Byron Bay, NSW

Created in the 1970s by an eclectic group of self-proclaimed hippies and artists, Arts Factory Lodge is considered by some to be the birthplace of Byron Bay’s spirit and character. Arts Factory Lodge joined the program to gain an insight into where they are on their sustainability journey. Using the scorecard results, they have since improved their sustainability practices by implementing an energy monitoring process, which allows them to track and manage their energy consumption more effectively.

Read more about Arts Factory Lodge here.

Image: Arts Factory Lodge, Byron Bay

 

6. Contained in Nimbin – Nimbin, NSW

Offering a peaceful and comfortable retreat for visitors seeking a mix of nature immersion and luxury, Contained in Nimbin used the feedback and suggestions provided by the scorecard to identify opportunities to improve and innovate their sustainability practices. Some of their green initiatives include regenerating an acre of riparian zone on their property, obtaining Wires Rescue Accreditation, as well as focusing on achieving a circular system with their water and waste management systems.

Read more about Contained in Nimbin here.

Image: Contained in Nimbin, Nimbin. Credit: Lismore City Council

 

7. Beachcomber Holiday Park – Potato Point, NSW

Located near Eurobodalla National Park surrounded by an abundance of wildlife, Beachcomber Holiday Park participated in the program to ensure they are protecting the natural environment they depend on. Thanks to the program, Beachcomber Holiday Park realised that more energy and resources needed to be directed toward educating their team, guests, and local community on the importance of becoming more sustainable as a collective.

Read more about Beachcomber Holiday Park here.

Image: Beachcomber Holiday Park, Potato Point. Credit: Ocean View Photography

 

8. Canyonleigh Retreat – Canyonleigh, NSW

Nestled in the serene village of Canyonleigh, Canyonleigh Retreat offers a tranquil escape in the heart of the Southern Highlands. Dedicated to sustainable practices and reducing their carbon footprint, Canyonleigh Retreat completed the Strive 4 Sustainability Scorecard and continue to embed sustainability into every facet of their operations, including the organic and sustainable cultivation of fruits and vegetables on their working farm.

Read more about Canyonleigh Retreat here.

Image: Canyonleigh Retreat, Canyonleigh

 

9. Green Pedal Cycles – Echuca Moama, NSW

Discover Echuca Moama in a unique and exciting way with Green Pedal Cycles’ guided e-bike tours. The Strive 4 Sustainability Scorecard program prompted Green Pedal Cycles to consider aspects of their business through a different lens. “We have now further developed our written policies and procedures, and our website now provides customers information about our sustainability commitment and initiatives,” said Suzanna Barry, Co-Founder of Green Pedal Cycles.

Find out more about Green Pedal Cycles here.

Image: Green Pedal bike tour, Campaspe River, Echuca Moama

 

10. Forster Dive Centre – Tuncurry, NSW

Specialised in small group diving and snorkelling tours, Forster Dive Centre’s passion for diving goes hand-in-hand with its dedication to protecting the underwater world. Forster Dive Centre completed the Strive 4 Sustainability Scorecard and continues to implement sustainable business practices to better protect the ocean including, organising regular clean-up dives and investing in high-quality, eco-friendly dive equipment.

Find out more about Forster Dive Centre here.

Image: Forster Dive Centre Double Boat Dive tour, Tuncurry

Applications for eligible NSW visitor economy businesses to participate in the Strive 4 Sustainability Scorecard program are still open, but spaces are filling fast.

 

Find out more about the program here: https://ecotourism.org.au/sustainability/businesses/strive-4-sustainability-scorecard/nsw/

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