Image credit: Destination NSW

NSW Opportunity – Strive 4 Sustainability Scorecard

Embark on the pathway to sustainability and evaluate your business practices with the Strive 4 Sustainability Scorecard

Destination NSW has partnered with Ecotourism Australia, the nation’s peak body for sustainable and ecotourism, to provide eligible NSW visitor economy businesses fully funded access to the pre-certification Strive 4 Sustainability Scorecard.

The Strive 4 Sustainability Scorecard is part of the NSW First Program, delivered by Destination NSW to assist businesses across the state to develop, promote and sell great visitor experiences.

Key Dates

Round 1:

Expression of Interest (EOI) open : 23 June 2023.

For successful applicants: Login details provided upon EOI approval by Destination NSW and Ecotourism Australia, usually within 1-2 weeks.

Program completion date: Now extended to  31 August 2024

Round 2:

Expression of Interest (EOI) open :1 July 2024

For successful applicants: Login details provided upon EOI approval by Destination NSW and Ecotourism Australia, usually within 1-2 weeks.

Program completion date: 30 June 2025


  • Applicants must be registered and operating in NSW
  • Applicants must operate an accommodation, attraction, brewery, distillery or winery, event, restaurant, tour, or visitor information centre
  • Applicants must have an active NSW Australian Tourism Data Warehouse (ATDW) listing under the category of accommodation, attraction, event, food and drink, information service or tour
  • Applicants must articulate how participating in the program will transform their business
  • Maximum one application per business, applications for multiple locations for the same business will not be accepted.

Places are limited and will be assessed on a first come, first served basis and best fit to eligibility criteria. Submissions with incorrect or incomplete details will not be considered.

For more information email eco@ecotourism.org.au or 07 3256 6777.

Program Overview

The free Strive 4 Sustainability Scorecard supports visitor economy businesses to assess their current performance across the four pillars of sustainability:


  1. Environmental Impacts
  2. Socio-economic Impacts
  3. Cultural Impacts
  4. Sustainable Management


By measuring your business performance, you can make informed decisions and take steps to enhance and promote your sustainable practices.

The scorecard will support you to:


Learn how your business can positively impact people, the planet and culture


Evaluate your current sustainability performance


Receive personalised and practical insights for continuous improvement


Clarify and simplify sustainability practices through a snapshot evaluation


Showcase your commitment to visitors.  

What steps do I need to take?


Expression of interest (EOI)

Apply to express your interest in the free Strive 4 Sustainability Scorecard by completing the online form with your contact details and information about your eligibility.



If successful, you will be provided access to your own Strive 4 Sustainability Scorecard online portal and instructions on how to make the best of this program. Ecotourism Australia is there to help if you need assistance.


Complete your scorecard

Complete the information about your business at your own pace. This takes on average one day to complete with the opportunity to stop and start at any time. If you don’t have all the information, that is fine as this is a health check and sustainability is a journey not a destination.


Submit your scorecard

Submit your information online and Ecotourism Australia will individually assess the information you provide and give you personalised feedback for your business’s sustainability journey.


Receive your score

You will receive a score out of 100, broken down into the four pillars of sustainability. This will be illustrated in a scorecard for public use (if you wish), and an internal feedback document giving you advice, ways to improve and information about the next steps on your sustainability journey. You will receive a toolkit with tips on promoting your sustainability journey. If you score 50% or more, you will also receive a certificate to display proudly.


Click on the frequently asked questions to find your answers. If you still have questions, contact eco@ecotourism.org.au.

When will I be notified if my application is successful?

Your EOI will be assessed against the eligibility criteria, and if successful, Ecotourism Australia will send you an email with details on how to access the online portal. If there are any issues with your registration, or if all places have been taken, we will contact you directly.

How long does it take to complete the scorecard?

Within a day, the average completion time is 6-8 hours.

When do I need to complete the scorecard?

If you’re in round 1, you have an extension till 31 August 2024 to complete the scorecard.

if you’re in round 2, you have until 30 June 2025 (but we don’t recommend waiting till then).

Can I amend participate details?

If an enrolled participant leaves your business and you would like to replace them with a new staff member, please contact eco@ecotourism.org.au

How can I promote my score?

A toolkit will be provided with tips on how to promote your sustainable practices.

Can I participate if I am already certified by Ecotourism Australia?

Yes, if you meet the eligibility criteria, you can submit an EOI to participate in this program.

Can I participate if I don’t have an ATWD listing?

Before expressing interest in the scorecard, please create an ATDW listing. For more information on how to create a free ATDW listing, click here.