Norman River, QLD

Our Partners

It wouldn’t be possible to do what we do without the support of our partners. We value the insights and contributions of all our partners to help us grow and broaden our impact in advancing sustainability within the tourism industry.

Global Partners

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UN Tourism

The World Tourism Organization (UN Tourism) is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism.

As the leading international organization in the field of tourism, UN Tourism promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide.

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Green Destinations

Green Destinations is a global organisation that supports sustainable destinations, their businesses and their communities.

Our ECO Destination Certification program was established in partnership with Green Destinations, a leader in destination sustainability certification. Our participation and engagement at international Green Destinations forums ensures our Destination Certification programs remain competitive and continue to meet best practice standards and extends our global reach.

Applying and certified ECO Destinations are eligible for complimentary nomination in the Destinations Sustainability Stories Competition hosted by our partner Green Destinations.

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Travelife Sustainability System is an initiative dedicated to promoting sustainable practices within the travel and tourism industry. It is based on the central role of tour operators and travel agents in the tourism supply chain. Travelife aims to offer companies the knowledge, solutions, and tools to implement positive change within their businesses and their supply chain.



UNESCO is the United Nations Educational, Scientific and Cultural Organization. It contributes to peace and security by promoting international cooperation in education, sciences, culture, communication and information. 


National and Asia Pacific Partners

Tourism Australia

Tourism Australia

Tourism Australia (TA) is the Australian Government agency responsible for growing demand for Australia as a tourism destination through its consumer and trade marketing activities. The organisation’s purpose is to grow demand and foster a competitive and sustainable tourism industry.

As founding partner of the Strive 4 Sustainability Scorecard, Tourism Australia provides vital industry insights and ongoing marketing support of the program. Through Tourism Australia’s support the Scorecard continues to gain momentum as a credible program for tourism operators to begin and benchmark their sustainability journey.

WWF logo

World Wide Fund for Nature-Australia

The World Wide Fund for Nature-Australia is one of Australia’s most trusted conservation organisations. For more than 40 years, WWF-Australia has worked to protect threatened species and habitats, meet the challenge of climate change, and build a world where people live in harmony with nature.

WWF-Australia is working with project partners across the country to care for wildlife affected by the tragic bushfires, restore critical habitat, and ensure Australia is prepared for the future. Through our partnership they are also providing significant support for Australian regions to achieve ECO Destination Certification.

Australian Tourism Data Warehouse

Australian Tourism Data Warehouse (ATDW)

The Australian Tourism Data Warehouse (ATDW) is Australia’s online marketplace for tourism information. The ever-evolving ATDW-Online platform is a content tool for tourism operators and businesses to use to improve their digital presence.

ATDW collaborates closely with State and Territory tourism organisations and Tourism Australia, capitalising on mutual projects, harnessing resources, leveraging expertise, and gathering insights.

Australian Tourism Data Warehouse (ATDW) partnered with Ecotourism Australia on the Strive 4 Sustainability Scorecard to showcase sustainable tourism experiences on the ATDW online platform, building on the existing ECO Certification partnership. Highlighting Certification and Scorecard status on operators’ listings ensures that scorecard holders and certified operators are elevated as leaders in sustainable and ecotourism for distribution partners to publish.

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Reg Red Group

Big Red Group is the largest marketplace of experiences in Australia and New Zealand, and home to leading brands including Adrenaline, Experience Oz, Experience Oz Local Agent, and RedBalloon. Offering 14,000+ experiences across its brands, Big Red Group remains steadfast on its mission to shift the way people experience life, having served more than 5 million experiences to date.

Big Red Group is the Key Enablement Partner on the Strive 4 Sustainability Scorecard program, amplifying and supporting a pathway to sustainability for experience operators. Businesses on Big Red Group’s platforms that have completed the Strive 4 Sustainability Scorecard or achieved ECO or Sustainable Tourism Certification will have the option to display their sustainability efforts on their listing.

Accor Pacific logo

Accor Pacific

Accor is a world leading hospitality group offering experiences across more than 110 countries in 5 400 properties, 10 000 food and beverage venues, wellness facilities or flexible workspaces. Accor is committed to taking positive action in terms of business ethics and integrity, responsible tourism, sustainable development, community outreach, and diversity and inclusion.

Ecotourism Australia and Accor Pacific have entered a strategic partnership to see the independent certification of all Accor hotels, apartments and resorts across Australia and the Pacific as Sustainable Tourism certified through Ecotourism Australia’s Sustainable Tourism Certification program.

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Deloitte Access Economics

Deloitte Access Economics offers a full suite of macroeconomic and microeconomic services, including economic and financial forecasting and modelling, policy and program evaluation, and regulatory economics.

Deloitte Access Economics have partnered with Ecotourism Australia as Data Analytics Partner for the Strive 4 Sustainability Scorecard program, providing statistical insights and data analysis.

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Caravan Industry of Australia

Caravan Industry Association of Australia Ltd is the peak national body representing the Caravanning and Camping Industry in Australia.

Industry partner Caravan Industry Association of Australia will collaborate to promote a pathway to sustainability for caravanning and camping tourism enterprises in Australia through the Strive 4 Sustainability Scorecard, ECO Certification and Sustainable Tourism Certification programs.

Accommodation Australia logo

Accommodation Australia

Accommodation Australia is the peak industry group and is the largest representative association for the Accommodation Sector in Australia.

Accommodation Australia have entered an Industry partnership with Ecotourism Australia to create a pathway to sustainability for their members by promoting the Strive 4 Sustainability Scorecard and encouraging accommodation providers to achieve ECO Certification or Sustainable Tourism Certification.

Australian Tourism Export Council logo

Australia Tourism Export Council (ATEC)

ATEC is the only national body that connects and grows the commercial networks of members engaged in the international tourism industry. ATEC brings together the industry’s buyers and sellers via commercially focused industry events and deliver structured development pathways which grow Australia’s offering of internationally-ready, distribution-ready, trade-ready products.

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Is an integrated platform that offers the tools and processes you need to increase guest satisfaction and revenue. ReviewPro aggregates more than 100 million online reviews from 140+ online travel agencies (OTAs) and review sites in more than 45 languages with daily content updates.

Ecotourism Australia certified operators get access to ReviewPro for their business as part of their certificaiton renewal fees.

State and Regional Partners

Queensland Tourism Industry Council Logo

Queensland Tourism Industry Council (QTIC)

The Queensland Tourism Industry Council (QTIC) is a not-for-profit, private sector, membership-based organisation representing the interests of Queensland’s tourism and hospitality industry.

Ecotourism Australia and Queensland Tourism Industry Council (QTIC) have agreed to formally recognise that their programs achieve equivalent standards across quality business management. The agreement recognises that equal standards in general business management are met across the Quality Tourism Accredited Business Program, ECO Certification, Respecting Our Culture Certification and Climate Action Certification.

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Christmas Island Tourism Association

The Christmas Island Tourism Association serves as a pivotal hub for tourists, offering information, services, and products about Christmas Island. Dedicated to showcasing the island’s natural beauty and cultural heritage, CITA implements strategies to promote tourism, fosters partnerships, and advocates for sustainable practices.

Ecotourism Australia, in collaboration with the University of Queensland and Christmas Island Tourism, has secured Parks Australia funding to strengthen sustainability in the Indian Ocean Territories and the local economy, through collaborative world-class Ecotourism.

Included as part of the funding Chrismas Island tourism businesses are encourgaed to complete a free Strive for Sustainability Scorecard.

University of Queensland logo

University of Queensland (UQ)

The University of Queensland (UQ) is one of Australia’s leading research and teaching institutions.

The partnership between Ecotourism Australia and the University of Queensland creates mutual benefit by providing valuable knowledge sharing and forming a strong research base to understand current issues in tourism and sustainability to inform management options.

Ecotourism Australia, with the University of Queensland and Christmas Island Tourism, has secured Parks Australia funding to strengthen sustainability in the Indian Ocean Territories and the local economy. The project will run through until 31 May 2025.

Destination NSW logo

Destination NSW

Destination NSW is the lead agency, champion, and voice for the visitor economy within the NSW Government. Destination NSW influences and shapes the visitor economy through strategic research, policy and thought leadership, stakeholder engagement and consultation, commercial partnerships and investment in visitor experiences, business support, marketing, and events.

Destination NSW is providing complimentary access to the pre-certification Strive 4 Sustainability Scorecard benchmarking tool for eligible NSW visitor economy businesses to begin their sustainability journey.

VisitCanberra logo


VisitCanberra is the official tourism organisation for Canberra and the ACT Government, working to grow the visitor economy for Canberra and the surrounding regions by creating and implementing a range of marketing and development programs. VisitCanberra is the official tourism organisation for Canberra and the ACT Government, working to grow the visitor economy for Canberra and the surrounding regions by creating and implementing a range of marketing and development programs.

VisitCanberra is providing eligible ACT visitor economy businesses the opportunity to participate in a fully funded Strive 4 Sustainability Scorecard.

Protected Area Manager Partners

Franklin River Nature Trail, TAS<br />
Stu Gibson

Ecotourism Australia collaborate with most national park’s agencies across Australia including Parks Australia, Department of Biodiversity, Conservation & Attractions – Western Australia, National Parks South Australia, Parks Victoria, Queensland Parks & Wildlife Service and the Great Barrier Reef Marine Park Authority (GBRMPA).

Certified businesses and operators benefit from this relationship by being recognised and rewarded by receiving reduced licence and permit fees^.

^T&Cs apply. Refer to PAMs page for more details.