Adam McEwan is a tourism entrepreneur known for pioneering luxury and sustainable travel experiences in the UAE. After visiting 140 countries, he built a career across cruise and airline tourism before co-founding Platinum Heritage and later Hero Experiences Group. His ventures blend cultural authenticity with environmental responsibility, helping redefine high-end adventure tourism globally.

Jana Apih began her career at the Slovenian Tourist Board and later co-founded the GoodPlace Institute, helping develop and implement Slovenia’s Green Scheme for sustainable tourism. She has advised destinations internationally, co-authored Slovenia’s tourism strategy and in 2024 became Executive Director of the Green Destinations Foundation.

Louise and her partner David are environmentalists and food lovers turned farmers, blending award-winning lamb production with habitat protection and eco-agritourism in the Riverina Highlands of New South Wales. Their farm prioritises biodiversity and ecosystem health, while their acclaimed Kestrel Nest EcoHut reinvests 20% of guest fees into conservation and environmental restoration.

Penny Spoelder is an internationally recognised sustainable tourism and climate resilience expert with over 20 years’ experience across Australia and the Pacific. She advises global organisations and governments, translating frameworks into practical, locally led solutions, and leads Global Instinct Consulting while serving as Senior Associate at TRC Tourism.

Tai Lennon is a sustainability and tourism leader with over a decade of executive experience. Previously with the Morris Group, Tai has led Ecotourism and Climate Action Certifications across multiple premium tourism properties and developed the group’s first sustainability strategy and Modern Slavery Statement. Tai now works with tourism and hospitality operators to transform sustainability data into operational and commercial advantage.