by Ecotourism Australia | Feb 12, 2025 | Media Release
MidCoast Council is proud to announce that the Barrington Coast region has achieved ECO Destination Certification through Ecotourism Australia, highlighting their dedication to protecting their environment.
Located on the lower mid-north coast of New South Wales, three hours north of Sydney, the Barrington Coast is a haven for nature lovers and home to incredible landscapes such as the World Heritage-listed Gondwana Rainforests of the Barrington Tops and the Ramsar Convention designated wetland of international importance the Myall lakes.
This milestone makes the Barrington Coast the fifth destination in New South Wales and the 13th in Australia to receive this distinguished recognition.
“We’re incredibly excited to welcome the Barrington Coast region as our newest certified ECO Destination,” said Ecotourism Australia CEO, Ms. Elissa Keenan.
“Led by the wonderful team at MidCoast Council, this achievement highlights the region’s commitment to adhering to global best practice sustainable tourism. Alongside achieving ECO Destination Certification, the region has actively supported local operators to achieve business certification or to complete our pre-certification benchmarking tool, the Strive 4 Sustainability Scorecard,” Ms Keenan said.
Support for the certification program was also provided from WWF-Australia’s Australian Wildlife and Nature Recovery Fund. Following the Black Summer bushfires, WWF-Australia partnered with Ecotourism Australia to help 11 bushfire-affected regions build back better through ecotourism.
“Our ECO Destination Certification with Ecotourism Australia highlights our continued commitment and progress towards a more sustainable tourism industry, while creating more attractive experiences for locals and visitors,” said Mayor Claire Pontin.
MidCoast Council has implemented a wide range of sustainability initiatives including developing a Climate Action Strategy to achieve Net Zero targets by 2040, installing over 200kW of solar panels across 10 public buildings, holding water resilience workshops, and replacing printed visitor information booklets with QR codes that link to interactive online guides.
Destination NSW Acting CEO Karen Jones said: “Destination NSW congratulates Barrington Coast on achieving ECO Destination Certification—an achievement that reflects the region’s deep commitment to sustainability across environmental, cultural, and socio-economic dimensions.
“By embracing global best practices, Barrington Coast is not only protecting its extraordinary natural landscapes but also strengthening local businesses’ role in sustainable tourism.
“This milestone reinforces the region’s position as a premier destination for nature-based experiences in NSW, and Destination NSW is proud to support its ongoing efforts to safeguard these assets for future generations.”
ECO Destination Certification at the Ecotourism level assesses a region on more than 90 criteria across eight sections including Destination Management, Environment and Climate, Culture and Tradition, and Social Wellbeing. By achieving ECO Destination Certification, the Barrington Coast joins a growing network of certified destinations in New South Wales – Bellingen Shire, the Blue Mountains, Central Coast and Coffs Harbour. Through Ecotourism Australia’s partnership with Green Destinations, Barrington Coast is also now part of a distinguished group of 160 certified destinations globally.
Ecotourism Australia’s Stakeholder Engagement Manager, Myv Costelloe, is in Taree today to award Barrington Coast with their official certificate and present to key stakeholders.
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Media event details:
Date: Wednesday 12 February 2025
Time: 5:00 pm – 7:00 pm
Location: First Steps Count, 4 Myall Avenue Taree
Ecotourism Australia Media Contact: Myv Costelloe, Stakeholder Engagement Manager, e: myv@ecotourism.org.au, ph: 07 3256 6777
To see all the latest news: News & Blog | Ecotourism Australia
Find out more about the Barrington Coast on the Green Travel Guide.
by Ecotourism Australia | Jan 30, 2025 | Media Release
The Scenic Rim region has proudly announced its achievement of ECO Destination Certification with Ecotourism Australia, underscoring its strong commitment to sustainable tourism.
As the first destination to achieve certification in 2025, the Scenic Rim becomes the sixth in Queensland and the 12th in Australia to earn this prestigious recognition.
Located an hour from Brisbane and the Gold Coast, the Scenic Rim is celebrated for its UNESCO World Heritage Gondwana rainforests, dramatic landscapes and six National Parks. Visitors can immerse themselves in nature, savour award-winning local produce, and experience the region’s warm hospitality.
Ecotourism Australia CEO Ms Elissa Keenan congratulated Scenic Rim for achieving ECO Destination Certification.
“As a hub for ecotourism, the Scenic Rim is home to iconic pioneers like Binna Burra Lodge, O’Reilly’s Rainforest Retreat, Mount Barney Lodge, and Araucaria Ecotours, alongside a further nine Ecotourism Australia-certified businesses offering exceptional sustainable experiences for eco-conscious travellers.
“We are immensely proud of the Scenic Rim’s commitment to promoting responsible travel and showcasing the region’s breathtaking natural beauty and biodiversity.
“This certification underscores the Scenic Rim’s dedication to implementing sustainable tourism strategies aligned with global best-practice standards. By fostering high-quality nature-based experiences and advancing sustainable destination management, the region strengthens its position as a leader in responsible tourism,” Ms Keenan said.
Scenic Rim Mayor Tom Sharp said, “Tourism is one of the Scenic Rim’s most valuable industries. Achieving ECO Destination Certification reinforces our commitment to sustainable practices, creating better places for locals and visitors alike. This recognition inspires deeper appreciation and responsibility for preserving our extraordinary landscapes.”
This significant milestone was led by Scenic Rim Regional Council in collaboration with local tourism operators and stakeholders. The certification process was made possible through support from the Queensland Government and WWF-Australia.
The Queensland Government through the Department of Environment, Tourism, Science and Innovation (formerly the Department of Tourism and Sport) provided grant funding in 2023-2024 for regions across the state to undertake or complete ECO Destination Certification.
Support for the program was also provided from WWF-Australia’s Australian Wildlife and Nature Recovery Fund. Following the Black Summer bushfires, WWF-Australia partnered with Ecotourism Australia to help 11 bushfire-affected regions build back better through ecotourism.
“This achievement would not have been possible without the strong partnership between Council and Ecotourism Australia, as well as essential funding support from both the Queensland Government and WWF Australia,” Mayor Sharp said.
This certification aligns with the Queensland Government’s ambition to become a global leader in ecotourism. Certification will help the Scenic Rim leverage the growth in demand for nature-based tourism, foster job creation, and enhance community services and facilities – including leveraging the tourism opportunities of the 2032 Olympic and Paralympic Games.
ECO Destination Certification at the Ecotourism level assesses a region on more than 90 criteria across eight sections including Destination Management, Environment and Climate, Culture and Tradition, and Social Wellbeing. By achieving ECO Destination Certification, the Scenic Rim joins a global network of more than 160 destinations in 60 countries through Ecotourism Australia’s partnership with Green Destinations.
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Ecotourism Australia Media Contact: Myv Costelloe, Stakeholder Engagement Manager, e: myv@ecotourism.org.au, ph: 07 3256 6777
To see all the latest news: News & Blog | Ecotourism Australia
Scenic Rim Regional Council media contact: Jennifer Stockman, Principal Specialist Communication and Marketing,
e: Jennifer.St@scenicrim.qld.gov.au, ph: 0400 031 285
by Ecotourism Australia | Jan 21, 2025 | Article
Life’s an Adventure is an Australian walking tour company that exemplifies ecotourism excellence.
Renowned for their pack-free walking experiences, they provide unforgettable journeys through some of Australia’s most breathtaking landscapes. Guests can immerse themselves in nature while enjoying locally sourced cuisine, fine wines, and carefully curated accommodations, creating the perfect blend of adventure and comfort.
As an Ecotourism Australia Certified Operator and Green Travel Leader, Life’s an Adventure has proudly maintained their ECO certification for over a decade. The company embodies responsible travel through their conservation efforts, community collaboration, and climate advocacy, and integrate eco-friendly practices across their tours, fostering sustainability through innovative initiatives.
One standout initiative is the Conservation Custodians program, which invites guests to actively participate in preserving the natural and cultural heritage of the regions they explore. This program offers a hands-on approach to conservation, engaging participants in activities like habitat restoration and biodiversity research, creating a meaningful connection to the environment.
Developed in collaboration with land managers, Traditional Owners, scientists, and other experts, the program delivers meaningful environmental benefits while enriching the guest experience. Guides provide valuable insights into the ecosystems and cultural significance of each area, helping participants see the impact of their contributions.
In 2024, the program debuted its first major project in Tasmania’s Tarkine region in collaboration with the Bookend Trust and NatureTrackers. Guests can participate in the Claws on the Line program dedicated to monitoring and protecting endangered freshwater crayfish species. They record data through the iNaturalist platform supporting vital research aimed at protecting these remarkable creatures and their habitats.
Blue Freshwater Crayfish
“This program addresses the growing demand for travel experiences that give back to the environment,” says Company Director Mark Norek. “It’s a testament to why we’ve held Ecotourism Australia’s ECO Certification since 2011.”
Life’s an Adventure’s unwavering dedication to sustainability has positioned the company as a leader in responsible travel. Through its Conservation Custodians program, community initiatives, and advocacy for climate action, the company inspires travellers and stakeholders to embrace ecotourism as a force for positive change.
You can discover more about Life’s an Adventure on the Green Travel Guide.
by Ecotourism Australia | Jan 7, 2025 | Article
As we enter 2025, it is evident that sustainability isn’t just a buzzword – it’s a business essential.
With 75% of global travellers saying they want to travel more sustainably over the next 12 months (Booking.com 2024 Sustainable Travel report), it’s clear that responsible travel is here to stay. Is your tourism business prepared to meet this growing demand? If not, now is the perfect time to act.
Inspired by our Certified operators, here are five impactful steps you can take to make your business more sustainable in the coming year, improve your reputation, and attract more eco-friendly travellers.
1) Reduce your environmental impact: Adopt energy-efficient technologies, reduce waste, and minimise water usage to lessen your environmental impact. For example, Crystal Creek Meadows (Advanced Ecotourism and ROC Certified, Green Travel Leader) in Kangaroo Valley, NSW utilises solar panels, waste management systems, and water irrigation, while also implementing regeneration programs to enhance wildlife habitats and gardens.
2) Support Local Communities: Partner with local suppliers and engage in initiatives that give back to the community. For instance, YHA Adelaide Central (Sustainable Tourism Certified) organises “Feel Good Fridays,” where pancakes are served for a gold coin donation, with all proceeds supporting the Hutt Street Centre to aid Adelaide’s homeless community fostering a sense of social responsibility.
3) Collaborate with First Nations Communities: Connect with First Nations people in your area to respectfully integrate their cultural heritage and stories into your offerings. Take inspiration from Ayers Rock Resort (Advanced Ecotourism and ROC Certified), where responsible tourism is deeply rooted in maintaining respectful relationships with the Anangu people and their land. By working closely with Traditional Owners, the Resort has created meaningful initiatives such as Wintjiri Wiru, a drone, laser, and light show that shares a chapter of the ancestral Mala story. They also support Indigenous education, health, employment, and tourism initiatives, demonstrating how respectful collaboration can preserve cultural heritage.
4) Offer Eco-Friendly Experiences Design activities that promote nature appreciation, and minimal environmental disruption to attract eco-conscious travellers. For instance, Moonlit Sanctuary Wildlife Conservation Park (Ecotourism Certified and Green Travel Leader) in Victoria offers tours that educate visitors about endangered species and sustainable practices, encouraging responsible tourism while minimising environmental impact.
5) Educate Guests on Responsible Tourism: Share your sustainability practices with guests through clear communication. Include information about eco-friendly initiatives in your marketing materials throughout the customer journey as well as on-site. Highlight key actions like waste reduction, water conservation, and community engagement, showing visitors how they can contribute to sustainability during their stay. Wildlife Adventures Melbourne (Advanced Ecotourism and Climate Action Certified) has a fantastic sustainability section on their website. Check it out for inspiration.
As sustainability becomes a top priority for travellers in 2025, is your business ready to meet the growing demand? Join the movement by becoming certified with Ecotourism Australia. It’s a proven way to enhance your sustainability efforts and attract eco-conscious travellers.
Reach out today at eco@tourismaustralia.org.au or call 07 3256 6777 to start your certification journey and set your business up for success in the year ahead.
by Ecotourism Australia | Dec 16, 2024 | Media Release
YHA are today celebrating a significant achievement in sustainability with three of their properties attaining Sustainable Tourism Certification through Ecotourism Australia.
YHA Sydney Harbour, YHA Port Elliot Beach House and YHA Adelaide Central have each demonstrated their strong commitment to environmental, socio-economic, cultural and responsible management principles by implementing global best-practice sustainable tourism standards to become certified.
“Achieving Ecotourism Australia’s Sustainable Tourism Certification underscores our commitment to environmental stewardship and community support. This certification not only differentiates us in a competitive market but also enhances our operational efficiency.
By adopting sustainable practices, we are proud to offer eco-conscious travellers a responsible and enriching stay, while contributing positively to local economies and cultural preservation. Our inclusion in the Green Travel Guide further amplifies our visibility and reputation as a leader in sustainable accommodation. Our partnership with Ecotourism Australia is a win-win situation with sustainable travel the big winner.” says Paul McGrath, CEO of YHA Australia.
Ecotourism Australia CEO Elissa Keenan praised YHA for their exceptional commitment to sustainability.
“Congratulations to YHA Sydney Harbour, YHA Port Elliot Beach House and YHA Adelaide Central for achieving Sustainable Tourism Certification. Each property has truly embraced the principles of sustainability and shown real leadership in reducing their environmental footprint and creating positive social impact.
We look forward to continuing to support YHA as they aim to certify all 19 of their owned and operated properties in the next 12 months.”
YHA properties showcase their commitment to sustainable tourism through a range of unique and meaningful initiatives. At YHA Sydney Harbour, The Big Dig Archaeology Education Centre provides school children with hands-on learning opportunities about Australia’s largest urban archaeological site. YHA Adelaide Central runs Feel Good Fridays, where pancakes are served for a gold coin donation, with all proceeds supporting the Hutt Street Centre to aid Adelaide’s homeless community. Meanwhile, YHA Port Elliot participates annually in Earth Hour and Clean Up Australia Day, and even have their own vegetable garden and on-site compost.
Research by UK-based consulting firm Bureau Veritas found that hostel-style accommodation is 82 per cent less carbon intense per bed than hotels. While shared spaces like kitchens and co-living rooms already reduce overall energy use, YHA goes a step further with many properties using solar power and rainwater tanks.
Properties that obtain Sustainable Tourism Certification from Ecotourism Australia are now able to add their certification to major online booking platforms, in recognition of the certification meeting global best-practice standards.
Achieving certification is a rigorous process, involving over 200 key criteria across the four pillars of sustainability and strong business practices. To achieve global best-practice Sustainable Tourism Certification, it can take up to twelve months and includes an independent third-party audit before certification is awarded. Accommodation providers must demonstrate ongoing commitment, with periodic independent audits required to maintain certification.
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Ecotourism Australia Media Contact: Myv Costelloe, Stakeholder Engagement Manager, e: myv@ecotourism.org.au, ph: 07 3256 6777
To see all the latest news: News & Blog | Ecotourism Australia
About Ecotourism Australia
Ecotourism Australia is a non-government, not-for-profit organisation, established in 1991, that promotes and supports Australia’s visitor economy through building capacity and actively promoting sustainable tourism operations and systems. Our key legacy program – ECO Certification – was the world’s first national ecotourism certification program and the Sustainable Tourism Certification, launched in 2022 supports non-nature based businesses achieve global best-practice. Today there are some 2000 accommodation, tours and attractions certified by Ecotourism Australia.
About YHA
YHA Australia is a for-purpose, membership-based organisation, providing curious travellers with low cost, quality short-stay accommodation for over 85 years. YHA’s mission is to create communities in diverse spaces and connect travellers with authentic local experiences in a sustainable way, with a purpose to create a more open and accommodating world. YHA Australia own, operate and partner with a diverse range of properties across Australia offering private and co-living accommodation with facilities like on-site pools, kitchens and open-air rooftops. They create unique, sustainable spaces with comfort in safe, welcoming environments – giving their guests the freedom to explore. From thriving city destinations to off-the-beaten-path locations, there is something for everyone – whether you live in Australia or are just visiting. Currently, YHA have a network of 49 properties across the country and are part of the global organisation Hostelling International (HI) – a network of over 3,000 unique places to stay in more than 70 countries.
For more information on YHA Australia, please visit http://yha.com.au.
