Brisbane, Australia – 2 September 2026. The Tourism Sustainability Certifications Alliance (TSCA) has announced the release of its new TSCA Minimum Standards, establishing a globally aligned baseline for sustainable tourism certification and marking a major milestone in the evolution of credible sustainability assurance for the travel and tourism sector. 

The new standards have been developed collaboratively by TSCA member organisations, which collectively represent more than 30 years of leadership in sustainable tourism certification and have certified over 19,000 tourism businesses, organisations and destinations worldwide, including those certified by Ecotourism Australia. The standards are designed to provide a common framework for sustainability certification while allowing certification bodies to maintain their own unique methodologies and additional requirements.

The release includes two distinct minimum standards: one for tourism businesses, including accommodation providers and tour operators, and another for destinations. Together, these standards establish the baseline requirements that must be met to achieve credible sustainability certification through TSCA member certification schemes.

“The release of these minimum standards represents an important step towards greater consistency, transparency and trust in sustainable tourism certification,” said TSCA Chairperson Elissa Keenan.“By aligning around a common set of minimum requirements, we are strengthening confidence in sustainability certification while continuing to support innovation and diversity among certification programs.”

 Developed through global collaboration

The TSCA Minimum Standards were developed through a comprehensive collaborative process involving member organisations and extensive stakeholder consultation. The standards were informed by two consultation rounds involving certification bodies, tourism businesses, industry associations, non-government organisations and sustainability experts. Feedback received throughout the process was reviewed and incorporated to ensure the standards are practical, globally relevant and aligned with internationally recognised sustainability principles.

The development process reflects TSCA’s commitment to transparency, consensus-building and continuous improvement. By drawing on decades of collective expertise from leading certification organisations, the TSCA has created standards that provide both global consistency and flexibility for implementation across diverse tourism markets and destinations.

Strengthening confidence in certification

The TSCA Minimum Standards are intended to provide a common foundation for tourism sustainability certification worldwide. Member certification organisations have committed to incorporating these minimum requirements into their own certification programs, ensuring a shared baseline across the Alliance while retaining the ability to apply additional criteria and requirements where appropriate.

Certification delivered through TSCA members using the minimum standards will help tourism businesses and destinations better manage their environmental, social and economic impacts, improve transparency and accountability, and create lasting benefits for communities, visitors and natural environments. The standards also support greater consistency between certification schemes and strengthen confidence in sustainability claims made across the tourism industry.

The release comes at a time when tourism businesses face increasing expectations from consumers, governments and regulators regarding sustainability performance and environmental claims. TSCA has identified emerging regulatory frameworks, including consumer protection and green claims legislation, as key drivers for greater alignment and credibility in sustainability certification.

As sustainable tourism continues to grow in importance, the release of the TSCA Minimum Standards represents a significant step toward a more transparent, consistent and trusted certification landscape for the global tourism industry.

Ecotourism Australia plays leading role in shaping the future of sustainable tourism certification globally

Ecotourism Australia, the nation’s peak body for ecotourism and sustainable tourism is a founding member of TSCA, with CEO, Elissa Keenan, also holding the inaugural chairperson role of the global coalition.

Ms Keenan said the membership and leadership of the TSCA strengthened the global credibility and recognition of Ecotourism Australia’s programs.

“While Ecotourism Australia’s certification programs already meet and exceed global standards, this collaboration ensures our programs remain aligned internationally and continue to be recognised by regulators, booking platforms and consumers around the world,” she said.

 As a founding member of the TSCA, Ms Keenan said Ecotourism Australia also played a key role in developing the new TSCA sustainability criteria and standards.

“Our Head of Sustainability, Assurance and Operations, Nadine Schramm, also worked collaboratively with our partner organisations, providing her deep expertise and leadership in sustainability and certification to develop TSCA’s Minimum Standards for tourism businesses and destinations,” Ms Keenan said.

“Ecotourism Australia’s founding role and ongoing dedication reinforces our commitment to transparency, credibility, and continuous improvement in tourism certification standards, which in turn, supports Australian certified tourism businesses in global markets.”

A global alliance for sustainable tourism
Formed in 2024, the Tourism Sustainability Certifications Alliance is a collaboration of leading sustainable travel and tourism certification organisations from around the world.

For over 30 years, this group of leading internationally recognised certification organisations has been responsible for developing the industry’s best practice standard for accepted criteria in sustainable tourism. Together, these organisations have certified more than 19,000 of the world’s leading travel and tourism companies, organisations and destinations. 

TSCA’s mission is to harmonise sustainability criteria and standards, creating a common internationally recognised language for sustainable tourism certification. Through collaboration and knowledge sharing, the TSCA works to ensure that certification remains credible, accessible and responsive to evolving consumer expectations, industry needs and regulatory requirements.

Web: tourismsustainability.org

For more information about the TSCA Minimum Standards, visit: TSCA Standards

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Media contacts:

Ecotourism Australia – Emily Flanagan, Communications and Engagement Specialist

e: communications@ecotourism.org.au

ph: (07) 3256 6777

About Ecotourism Australia

Ecotourism Australia is a non-government, not-for-profit organisation, established in 1991, that promotes and supports Australia’s visitor economy through building capacity and actively promoting sustainable tourism operations and systems. Our legacy program – ECO Certification – was the world’s first national ecotourism certification program and the Sustainable Tourism Certification, launched in 2022 supports non-nature based businesses achieve global best-practice. Today there are some 2500 accommodation, tours and attractions certified by Ecotourism Australia. Ecotourism Australia is also a founding member of the Tourism Sustainability Certifications Alliance (TSCA), a global association for sustainable tourism established in January 2025. TSCA members are responsible for certifying more than 19,000 travel and tourism enterprises, organisations, and destinations across the globe – representing the largest cohort of certified operators worldwide.

As Australia celebrates NAIDOC Week, Gold Coast First Nations tourism business Jellurgal Aboriginal Cultural Centre has achieved Ecotourism Australia’s prestigious ECO Certification, recognising its commitment to delivering authentic Aboriginal cultural experiences while protecting Country, supporting community and demonstrating global best practice in sustainable tourism.

The announcement comes during this year’s NAIDOC Week celebrations and highlights the growing role Aboriginal and Torres Strait Islander tourism businesses play in delivering experiences that protect culture, strengthen communities and inspire visitors through meaningful connection to Country.

Located at the base of Burleigh Head National Park, on Kombumerri Country in the Yugambeh Language Speaking Region, Jellurgal Aboriginal Cultural Centre is the Gold Coast’s only dedicated Aboriginal cultural centre and is proudly owned and operated by the local Aboriginal community through Kalwun Development Corporation.

Visitors can experience guided cultural walks through Burleigh Head National Park, cultural cruises, educational programs, Welcome to Country ceremonies and immersive experiences that share the stories, traditions and living culture of the Yugambeh language-speaking peoples.

Ecotourism Australia Chief Executive Ms Elissa Keenan said the certification was particularly significant during NAIDOC Week.

“NAIDOC Week reminds us that culture is not simply something to be celebrated – it is something to be respected, protected and shared for future generations.

“First Nations peoples have cared for Country for tens of thousands of years. Their knowledge, connection and custodianship are fundamental to what sustainability truly means.

“First Nations tourism is one of Australia’s greatest competitive strengths. It offers visitors experiences that are authentic, deeply connected to place and found nowhere else in the world.

“When Aboriginal and Torres Strait Islander people lead the sharing of their own stories, tourism becomes far more than a visitor experience – it becomes a powerful way to strengthen culture, create economic opportunities for communities and build greater understanding between Australians and international visitors.

“We are delighted to award Jellurgal their ECO Certification during NAIDOC Week and recognise their leadership in delivering authentic cultural experiences that benefit both visitors and community.

Tourism experiences led by First Nations communities not only safeguard cultural knowledge but also create employment, strengthen community pride and encourage visitors to develop a deeper appreciation for Country and its custodians.

“Achieving ECO Certification is a proud milestone for our team because it recognises not only our commitment to sustainability, but also the value of sharing the stories, culture and traditions of First Nations peoples in ways that deepen understanding and respect,” shared Kieran Chilcott, CEO Kalwun Development Corporation Ltd and Jellurgal Aboriginal Cultural Centre.

“Every experience we deliver is grounded in Country, culture and community, inviting visitors to gain a deeper understanding of the world’s oldest continuing living culture and a genuine connection to this place.

“Achieving ECO Certification reflects the care we take to protect our culture, our environment and our community while delivering authentic experiences that create lasting memories for our visitors. We’re incredibly proud to receive this recognition during NAIDOC Week.”

Announced during NAIDOC Week 2026, Jellugal’s ECO Certification achievement aligns with this year’s theme, “50 Years of Deadly,” which celebrates five decades of recognising the strength, resilience, leadership and cultural richness of Aboriginal and Torres Strait Islander peoples. It also highlights the important role First Nations-led tourism plays in sharing living culture, creating economic opportunities for communities and fostering deeper understanding of Australia’s First Peoples.

At Ecotourism Australia, culture sits alongside environmental, social and economic sustainability as a core pillar of our certification programs. We believe tourism should help protect living cultures, strengthen communities and create meaningful opportunities for cultural exchange, while ensuring visitors leave with a deeper understanding of Australia’s First Nations heritage.

Achieving global best-practice ECO Certification is a meticulous process, involving more than 200 key criteria across four pillars of sustainability. Ecotourism Australia’s certification programs involve an initial third-party audit to award certification followed by periodic independent audits to maintain certification and demonstrate ongoing commitment to responsible practices.

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Media contacts:

Ecotourism Australia – Myv Costelloe, Stakeholder Engagement Manager

e: myv@ecotourism.org.au

ph: (07) 3256 6777

Kalwun Development Corporation Ltd – Michelle Reid, Executive Lead – Corporate Affairs and Strategic Projects

e: michelle.reid@kalwun.com.au

ph: 0429 639 314

About Ecotourism Australia

Ecotourism Australia is a non-government, not-for-profit organisation, established in 1991, that promotes and supports Australia’s visitor economy through building capacity and actively promoting sustainable tourism operations and systems. Our legacy program – ECO Certification – was the world’s first national ecotourism certification program and the Sustainable Tourism Certification, launched in 2022 supports non-nature based businesses achieve global best-practice. Today there are some 2500 accommodation, tours and attractions certified by Ecotourism Australia. Ecotourism Australia is also a founding member of the Tourism Sustainability Certifications Alliance (TSCA), a global association for sustainable tourism established in January 2025. TSCA members are responsible for certifying more than 19,000 travel and tourism enterprises, organisations, and destinations across the globe – representing the largest cohort of certified operators worldwide.

Ecotourism Australia has honoured two of the nation’s most influential tourism leaders, Peter Gash OAM and Dr Claire Ellis, with Lifetime Achievement Awards in recognition of their outstanding contribution to the growth and advancement of ecotourism in Australia.

Presented at the Global Sustainable Tourism Summit on the Gold Coast, the awards recognise distinguished service and exceptional leadership in championing sustainability, advancing the mission and values of Ecotourism Australia, and promoting Australia as a world-leading destination for responsible and nature-based tourism.

Ecotourism Australia CEO Elissa Keenan said both recipients had made a profound and lasting contribution to the Australian tourism industry and had helped shape the evolution of sustainable tourism over many decades.

“These awards recognise individuals whose influence extends well beyond their own organisations and achievements,” Ms Keenan said.

“Peter and Claire have each played a significant role in advancing ecotourism in Australia, helping demonstrate that tourism can be a force for environmental stewardship, community benefit and positive change.”

“Both have dedicated their careers to protecting and showcasing Australia’s natural and cultural assets while helping build the credibility and professionalism of our sector. Their contributions have helped position Australia as a global leader in responsible and sustainable tourism.”

–

Peter Gash OAM

A pioneering ecotourism operator and conservation advocate, Peter Gash has spent more than four decades transforming Lady Elliot Island into one of Australia’s most celebrated ecotourism destinations.

Under his leadership, Lady Elliot Island has become internationally recognised for environmental restoration, renewable energy innovation, reef conservation and sustainable visitor experiences. His work has demonstrated how tourism can actively contribute to the protection and regeneration of natural environments while creating meaningful visitor connections with nature.

“Peter’s vision and commitment have inspired operators across Australia and around the world,” Ms Keenan said.

“He has shown that environmental conservation and tourism success can go hand in hand and has become one of Australia’s most respected ambassadors for sustainable tourism and reef stewardship.”

 –

Dr Claire Ellis

Former Ecotourism Australia Chair Dr Claire Ellis was recognised for her outstanding leadership and service to the organisation and the broader tourism sector.

Over more than a decade on the Ecotourism Australia Board, including six years as Chair, Dr Ellis helped guide the organisation through a period of significant growth and increasing global recognition for its certification programs and sustainability leadership.

A highly respected tourism strategist and consultant, Dr Ellis has made a substantial contribution to destination development, sustainable tourism planning and industry advancement across Australia.

“Claire’s leadership has had a lasting impact on both Ecotourism Australia and the wider tourism industry,” Ms Keenan said.

“Her strategic vision, commitment to good governance and passion for sustainable tourism helped strengthen the organisation and position it for the future. She has been a tireless advocate for tourism that protects place, supports communities and delivers long-term value.”

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Ms Keenan said the awards reflected not only the achievements of two remarkable individuals, but also the importance of recognising those who have helped shape the future of Australian tourism.

“At a time when sustainability has never been more important, it is fitting that we acknowledge those whose leadership, courage and commitment have helped pave the way for future generations.”

“Peter Gash and Claire Ellis have each left an extraordinary legacy, and we are proud to recognise their contribution through these Lifetime Achievement Awards.”
 

L-R: Peter Gash OAM and Dr Claire Ellis

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Media contacts:

Ecotourism Australia – Myv Costelloe, Stakeholder Engagement Manager

e: myv@ecotourism.org.au

ph: (07) 3256 6777

About Ecotourism Australia

Ecotourism Australia is a non-government, not-for-profit organisation, established in 1991, that promotes and supports Australia’s visitor economy through building capacity and actively promoting sustainable tourism operations and systems. Our legacy program – ECO Certification – was the world’s first national ecotourism certification program and the Sustainable Tourism Certification, launched in 2022 supports non-nature based businesses achieve global best-practice. Today there are some 2500 accommodation, tours and attractions certified by Ecotourism Australia. Ecotourism Australia is also a founding member of the Tourism Sustainability Certifications Alliance (TSCA), a global association for sustainable tourism established in January 2025. TSCA members are responsible for certifying more than 19,000 travel and tourism enterprises, organisations, and destinations across the globe – representing the largest cohort of certified operators worldwide.