Tourism Tropical North Queensland

May 27, 2023 | Case Study

Tropical North Queensland Tourism
Regional Tourism Organisation
Gimuy-walubarra yidi Country / Cairns Region, Queensland

Tourism Tropical North Queensland (TTNQ) is the official regional tourism organisation for Tropical North Queensland, Australia. Their mission is to promote and develop the tourism industry in the region, while also ensuring that tourism is sustainable and respectful of the environment, culture, and community.

At TTNQ, it is believed that sustainable tourism practices are crucial for the long-term success of the industry. That’s why they promote the use of the Strive for Sustainability Scorecard to assess and improve the sustainability performance of tourism businesses in the region.

TTNQ Sales & Marketing Manager, Harriet Ganfield, stated, “We were not only motivated to help our members complete the Strive 4 Sustainability Scorecard, but wanted to undergo an assessment of our own sustainability practices to see how well we address the four pillars of sustainability as an office.”

TTNQ’s commitment to the four pillars of sustainability is reflected in all areas of their business. They have established an environmental policy to minimise their impact on the environment and work with ecoBiz to improve energy efficiency and waste reduction strategies in their office space. They also offer carbon offsets for delegates at their events via Reforest, a verified offsetting scheme.

TTNQ is also committed to promoting accessibility and supporting other tourism businesses in the region. They distribute thorough accessibility information and maintain an Accessible Travel Hub on their consumer-facing website. As the RTO for the region, they are delighted to contribute to the broader tourism industry within Tropical North Queensland.

Cultural awareness is also a priority for TTNQ. They provide staff with cultural awareness training and actively promote local Indigenous products and tourism businesses.

“Gaining insight into what we have achieved as an organisation is rewarding, and the detailed report provided a practical illustration of ways we can increase our sustainability and score in our next scorecard.”

TTNQ is proud to market their region to the world through stories founded around nature, culture, and adventure. By promoting environmentally responsible actions and highlighting their own commitment to sustainability, they are working to ensure that Tropical North Queensland remains a vibrant and sustainable destination for years to come.

Tropical North Queensland is home to over 70 businesses in Ecotourism Australia’s ECO Certification program championing global best standard sustainability along the Great Barrier Reef.

“As an organisation connected to one of the largest networks of ECO certified businesses in Australia, we are proud to uphold a commitment to continuously striving for tourism sustainability.”

Tourism Tropical North Queensland (TTNQ) completed their Strive 4 Sustainability Scorecard on 28 April 2023 and is a snapshot of their current sustainability practices. The scorecard is not a certification and is valid for 12 months upon completion.