What we do

Supporting a more sustainable tourism industry

We support visitor economy businesses on a pathway to sustainable practices and global best practice certification for tourism operators.

Driven by the growing demand for sustainability programs and desire for every business in the tourism industry to have access to a credible, independently verified certification, we released the Sustainable Tourism Certification in 2022, as well as the Sustainable Tourism Destination Certification for destinations. Using Ecotourism Australia’s 30 plus years’ experience in sustainable and responsible tourism, the Sustainable Tourism Certification program certifies non-nature-based businesses and destinations that are minimising negative impacts and maximising benefits for the environment, community, and culture.

Did you know?

• 75% of global travelers say that they want to travel more sustainably over the next 12 months (Booking.com, 2024 Report)
• 75% of travelers are more likely to choose a sustainable hotel (Accor Pacific)
• 75% of WAMs visitors mention their sustainability practices in their post trip reviews. (Wild Adventures Melbourne)

Connecting with industry

As individuals, businesses and destinations increasingly seek out sustainability information, there is urgent need for valid and credible sustainability recognition in tourism. Increasingly, industry is looking to Ecotourism Australia as the peak body to provide the latest insights and practical pathways to achieve globally recognised sustainable practices. As the peak body for sustainable tourism, we engage broadly with industry, operators, and government at all levels to promote the importance of credible sustainability across the visitor economy.

Advocating for our members

We are committed to advocating for our certified operators and destinations and the importance of sustainable tourism practices to the Australian visitor economy. We raise awareness about the benefits of credibly certified sustainable tourism practices and their positive impacts on the environment, local communities, and cultural heritage. We influence policies and regulations that promote responsible travel, protect natural resources, and reward businesses with validated sustainability claims. Additionally, our advocacy efforts build partnerships and collaborations among industry players, governments, NGOs, and local communities, all working together toward shared sustainability goals. Ultimately, our advocacy drives positive change and fosters a culture of sustainability within the ecotourism industry.

Forming strategic partnerships

Partnering with strategic entities is essential to advance sustainability in the travel industry and drive benefits for businesses committed to ethical practices. By aligning with like-minded organisations, we leverage collective expertise and resources to address complex challenges and drive positive change. Together with our partners, we implement innovative solutions, share best practices, and amplify our impact, ultimately creating a more sustainable and resilient tourism sector for the future.

Your Sustainability Pathway

Getting started on your sustainability journey is an important step towards fostering responsible tourism practices. Explore our Certifications and Pathway Program to get started.