Mantra French Quarter Noosa, QLD. Image credit: Accor Pacific

Tell your sustainability story

Travellers want to know about the initiatives you put in place to make your business more sustainable. Share your story on your website and social media to ensure it reaches the right audience — your dedication to sustainability deserves to be seen and celebrated!

Here are a few ways to share your story

1. Introduce yourself

Start with a brief introduction outlining what sustainability means to your business. Share your vision, mission, and core values, along with any relevant policies and commitments. Highlight your certification logo(s) and explain what they represent, reinforcing your dedication to responsible tourism.

2. Show your community involvement

Showcase your certification logo(s) across your website, social media, and marketing materials, and take the opportunity to explain their significance. Highlight your community partnerships and sustainability efforts through your ‘About Us’ page, dedicated sustainability section, or blog. Social media is also a powerful tool to share your impact and engage your audience.

3. Celebrate your wins

We hope you are as proud of your achievements as we are. If you have started a conservation project, offset your emissions for the year, or made strides toward ensuring you are carbon neutral, share it with your audience.

4. Involved your customers

Help your customers to minimise their impact. Include hints and tips in their pre-arrival email, in-room or onsite communications and in your face-to-face interactions. People love to feel like they are part of the solution!

5. Share your long-term vision

Sustainability is a journey, not a destination! Visitors want to learn about what you’ve achieved already, but also what you’re working on next. Sharing your plans and dreams might just inspire them to take action, too.