Christmas Island Tourism Association

Mar 27, 2024 | Case Study

Credit: Christmas Island Tourism Association
Tourism Association
Christmas Island, WA

Established in 1996, Christmas Island Tourism Association (CITA) based at the Visitor Information Centre, serves as the island’s tourism hub, providing essential information and products for visitors.

With a focus on showcasing Christmas Island’s natural beauty, diverse wildlife, and cultural heritage, CITA employs strategic marketing, events, and partnerships to enhance the visitor experience and boost the island’s economy. Committed to responsible tourism, CITA collaborates with the local community to preserve the environment while steering the future direction of tourism on Christmas Island.

Ecotourism Australia, in collaboration with the University of Queensland and Christmas Island Tourism Association, has secured Parks Australia funding to strengthen sustainability in the Indian Ocean Territories and the local economy through world-class ecotourism. The initiative involves an industry development program, promoting global-standard sustainable practices, with an integrated marine science and nature-based tourism approach.

“Preserving the natural wonders of Christmas Island through sustainable ecotourism will not only safeguard precious ecosystems but cultivate thriving local economies and enrich the lives of the local community,” says Sarah CooteDestination Marketing Manager at Christmas Island Tourism Association.

The ocean crashes against the rock as people walk along a boardwalk on Christmas Island. Image courtesy of Christmas Island Tourism Association.

The Christmas Island Tourism Association plays a pivotal role in supporting this ongoing program, emphasising its significance by completing the Strive for Sustainability Scorecard. This step allows CITA to assess its position within Christmas Island’s sustainability pathway and reinforces its commitment to driving positive change in the region’s sustainable tourism practices.

Adopting sustainable tourism practices not only helps to meet customer expectations but also ensures your business has a greater positive impact on the local environment and community. The scorecard is an opportunity for businesses to develop continuous improvement to support long term business success.

Sarah said, “Completing the Strive 4 Sustainability Scorecard has been a valuable tool for us to see where we are doing well and in what areas we can improve. I’d highly recommend that other businesses on Christmas Island take the opportunity to complete the scorecard.”

As part of the IOT Marine Parks Grant, tourism businesses operating in Christmas Island and Cocos (Keeling) Islands may be eligible for a free scorecard. If you’d like more information regarding starting your sustainability journey email eco@ecotourism.org.au or call 07 3256 6777.


Christmas Island Tourism Association completed their Strive 4 Sustainability Scorecard on 21 February 2024 and is a snapshot of their current sustainability practices. The scorecard is not a certification and is valid for 12 months upon completion.

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