Australian Age of Dinosaurs Museum of Natural History

Dec 13, 2022 | Case Study

Australian Age of Dinosaurs
Koa Country / Winton, Queensland

“Using the four pillars of sustainability to average the overall sustainability score has provided the Museum with a unique insight into how its sustainability journey is progressing. The scorecard has clarified which areas of sustainable practices we are doing well but also where we need to improve.”

Holding Nature Tourism Certification with Ecotourism Australia, Australian Age of Dinosaurs Museum of Natural History always strives to understand their tourism operational sustainability holistically and inspire other businesses to do the same.

“The main benefit of the Strive 4 Sustainability program to the Museum has been attaining a reference point based on set criterion in which to improve upon,” said Naomi Miles, Head of Development at Australian Age of Dinosaurs.

Informed by criteria in Ecotourism Australia’s global best standard certification programs, the Strive 4 Sustainability Scorecard is a simple and easy way to assess your business’ sustainability and set a benchmark for improvement as you expand upon your sustainability journey.


“As a business it can be daunting to implement sustainable practices, but by committing to change through actionable targets each year, we have slowly been embedding sustainable thinking and practices into our day-to-day operations.”

Using a strong business plan with clear objectives, informed marketing strategies, and a comprehensive environmental management plan, Australian Age of Dinosaurs has built a sustainable operation in which each purposeful action contributes to maintaining the four pillars of sustainability.

Tourism Australia is the founding partner of the Strive 4 Sustainability Scorecard and supports its role aiding tourism businesses wanting to start their sustainability journey asking, “how do I start?”

The Strive 4 Sustainability Scorecard doesn’t just de-mystify implementing tourism sustainability but includes an approachable submission process that lets businesses take the time they need to formulate the best, most accurate response. “The [Ecotourism Australia scoring] portal’s step-by-step layout was simple to navigate and provided the option to save after each section so I could complete the scorecard over several days.”

You can find Australian Age of Dinosaurs’ Strive 4 Sustainability Scorecard for 2022/23 displayed in the Fossil Preparation Laboratory waiting room.

Start your sustainability journey.